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Simple measures for google

Simple measures for google

Written by Guido Frefel on .

It is a paradisiacal land where fried sentence fragments fly into your mouth. Not even the almighty punctuation rules over the dummy texts—a truly unorthographic life.

Far away, behind the mountains of words, far from the lands of vowels and consonants, live the dummy texts. They live secluded in Letterville on the coast of Semantics, a large ocean of language. A small stream called Duden flows through their town and supplies them with the necessary rules. It is a paradisiacal land where fried sentence fragments fly into your mouth. Not even the almighty punctuation rules over the dummy texts—a truly unorthographic life. But one day, a small line of blind text named Lorem Ipsum decided to go out into the wide world of grammar. The great Oxmox advised her against it, saying that it was teeming with evil commas, wild question marks, and sneaky semicolons, but the little dummy text was not to be dissuaded. It grabbed its seven capital letters, tucked its initial into its belt, and set off. When it had climbed the first hills of the Italic Mountains, it took one last look back at the skyline of its hometown, Letterville, the headline of Alphabet Village, and the subline of its own street, Line Alley. A rhetorical question ran wistfully across its cheek, then it continued on its way. On the way, it met a copy. The copy warned the dummy text that where it came from, it would have been rewritten countless times and all that would remain of its origin would be the word “and,” and that the dummy text should turn back and return to its own safe country.

But no amount of persuasion could convince it, and it wasn't long before a few insidious copywriters lay in wait for it, got it drunk with longing and slogans, and then dragged it back to their agency, where they abused it again and again for their projects. And if it wasn't rewritten, they still use it.

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